This year, March 16 falls on a Sunday, and the North American Mission Board’s (NAMB) evangelism team is urging Southern Baptist churches to plan a special outreach on that day with a campaign: “3:16 on 3/16.”

“John 3:16 has been referred to as the Gospel in a nutshell. It’s probably the most widely known Bible verse in the world,” said Tim Dowdy, NAMB’s president of evangelism. “So, in cooperation with our state conventions and associations, on March 16, we’re encouraging all SBC pastors to preach on John 3:16.”

NAMB’s evangelism team has created a website, 316on316.com, that includes resources designed to help churches and pastors prepare for the Sunday. Sermon prompts, outreach ideas and a prayer guide can help a church engage their neighbors with the Gospel in the leadup to March 16.

*This content was provided by NAMB in an article originally published on baptistpress.com.